SPM Investment Real Estate Agency Branding in Cyprus. Brand strategy, brand platform. Identity: logo and corporate identity, social media and motion CGI design.
SPM Real Estate
Investment Real Estate Agency in Cyprus
Brand Development: Brand Strategy, Brand Platform. Identity: Logo & Style, Social Media, Motion Design, CGI.
The company is more than a real estate investment agency. This is a key contact – a symbol of moderneasy communication in the field where it creates its own rules.
The key idea of the identity of the SPM project is to make a sign that will not be static, but will become an active part of the visual image in all communication channels. Make a corporate reception in video, social networks and media.
As part of the work on the project, we developed an updated positioning of SPM as a key contact in Cyprus.
By creating the SPM identity, we wanted to do something really new in the real estate industry. Directing the GN10 team, I was inspired by art installations by Jeff Koons and other famous contemporary sculptures precisely because I wanted to create a sign-art-object that is equally effective in digital media and in physical space. Contemporary art reflects the aesthetics of the world, a beautiful taste for life – the SPM key values.