Branding of the Neglinnaya Gallery shopping center in the historical business center of Moscow on Trubnaya Square.
Brand identity, brand strategy, communication tone, shopping center navigation system, facade design, underground parking. Advertising campaigns, photo and video shooting.
The tonality of communication and brand identity of the Neglinnaya Gallery is based on a bright connection of classics and modernity, the facade and interior content, trends and timeless things.
Mirror – Modernity.
Gallery – Legacy.
Gold – Reflection.
The key symbol of the identity is the rhythm set by the arched shop windows facing the street.
Neglinnaya Gallery is the heart and the pulse of the historical district with over 65 shops, fitness, parking.
Way-finding system inside the shopping gallery
Summer’ 19 Advertising Campaign